Filed an amicus brief before the Supreme Judicial Court of Massachusetts on behalf of the National Retail Federation and the Retailers Association of Massachusetts to provide the Court with insight into the foundational importance of web analytics and advertising technologies to the modern digital economy, and the implications of this case for retailers. The Court ultimately found for Defendants in the case, a great result for our clients, and the majority opinion notably cited our brief in discussing the ubiquity of web analytics and advertising technology on the Internet, and the role these technologies play in the ecommerce ecosystem.