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New Hampshire Joins Data Protection Trend, Passes Comprehensive Data Protection Law
  1. People

Luke Schaetzel

He / Him / His

Managing Associate
Chicago
T.
312.212.4977
liamE

Luke has experience analyzing privacy matters as well as working on IP and technology transaction matters; and conducting privacy work related to federal cybersecurity regulations, changes in U.S. state privacy laws, and foreign jurisdiction privacy laws.

A data protection lawyer by trade, Luke represents clients in various capacities, including on negotiating technology transactions and assisting companies commercialize and protect their intellectual property. Additionally, Luke has experience navigating the growing and complex U.S. state data protection regime, as well as other data protection laws and regulations such as HIPAA, COPPA, Canada’s PIPEDA, and Europe’s General Data Protection Regulation. Luke has represented numerous clients, with domestic and international business operations, in developing and implementing compliant data security and privacy policies and procedures. Click here to check out the latest updates in the data protection space.

Prior to joining Benesch, Luke gained a wide variety of legal experience while interning for the Honorable Diane S. Sykes in the U.S. Seventh Circuit Court of Appeals, serving as a Summer Associate for a national law firm, and clerking in the legal department for a Fortune 500 company.

Representative Experience

  • Represented NWN Corporation in its acquisition of Leverage Information Systems, Inc., a company engaged in technology-based hybrid IT business solutions.
  • Lead external privacy compliance counsel for large, global company that provides both off the self and white label solutions to consumer-facing businesses with a focus on ensuring compliance with global data protection laws as well as the new wave of U.S. state data protections, strategy, governance, cross-border data transfers, full suite of privacy-related written materials, email and SMS marketing, use of advertising technologies including cookies and pixels, security incident investigation and reporting requirements, and privacy impact assessments.
  • Lead external privacy compliance counsel for a top-of-its-industry, global company with a focus on implementing a compliant, global cookie notice and consent program as well as a full suite of privacy-related written materials (including a wide range of jurisdiction-specific privacy notices and consents spanning jurisdictions in North America, Europe, and Asia).
  • Lead external counsel for a private managed cybersecurity service provider with a focus on commercial contract strategy, contract document template creation and updating, procurement and sales, drafting, and negotiation, including all privacy and security terms and documentation required for cross-border data transfers, and related risk allocation terms. The engagement has successfully improved document turnaround times, contract completion timeframes, minimized push back from the other side, and favorably of contract terms. Work includes direct negotiations with mission critical vendors, large outsourcing transactions, C-suite reporting, training of legal and sales department personnel, and playbook creation. 
  • Represented a global leader in labeling and packaging materials in its acquisition of a leading provider of sports apparel customization & retail experience technology.
  • Intellectual Property
  • Data Privacy & Cybersecurity
  • Metaverse/Web 3.0, Blockchain & Smart Contracts
  • Privacy Litigation & Enforcement Defense
  • Marquette University Law School, 2021, J.D.
    • cum laude
    • Pro Bono Honor Society
    • Marquette Law Review Comment Editor - Vol. 104
  • University of Wisconsin - Madison, 2017, B.A. in Political Science, Journalism, and Strategic Communication
  • Illinois
  • Wisconsin
  • Certified Information Privacy Professional/United States (CIPP/US)
  • CALI Awards for Excellence in Privacy Law
  • 2018 Milwaukee Press Club Award for Best Investigative Story or Series
Articles and Presentations
May 19, 2025
U.S. State Privacy Regulators Create Consortium as Enforcement Trends Emerge
May 1, 2025
Privacy & Security Unplugged: Keeping Up With a Shifting Regulatory Environment | Luke Schaetzel
January 29, 2025
Privacy Points: 2024 Recap and What to Watch For in 2025

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June 26, 2022
Benesch Establishes Presence in the Metaverse
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