False Advertising & Unfair Competition
Leading companies trust Benesch to defend their brands and protect market share in high-stakes disputes involving advertising and competition. Our attorneys bring decades of courtroom and regulatory experience, backed by deep knowledge of federal and state consumer protection laws, unfair business practices and competitor-driven claims.
We know how to stop claims in their tracks, whether in government enforcement actions, class actions or competitor lawsuits. Our team crafts aggressive, strategic defenses for companies facing claims of deceptive marketing, misleading advertising and anti-competitive conduct. Our attorneys are adept at providing quick and decisive actions to mitigate risk and achieve favorable outcomes. We tailor defensive strategy for each client and each claim, focusing on protecting our clients’ brands and market interests.
Comprehensive Capabilities Across Claims and Forums
We represent clients across the full spectrum of allegations of false advertising and unfair competition claims in many forums, representing clients in matters including:
- False Advertising Litigation: Defending against claims of misleading advertising, false claims and deceptive marketing practices.
- Unfair Competition & Business Disputes: Litigating claims involving unfair business practices, trade libel and market manipulation brought by competitors.
- Consumer Protection & Class Actions: Resolving class actions under the FTC Act, Lanham Act and state consumer protection statutes.
- Regulatory Investigations & Defense: Representing and guiding companies in government enforcement actions brought by the FTC, state attorneys general and consumer protection agencies.
