Bryna Dahlin
Co-Lead, Retail & E-Commerce Practice
Overview
Bryna puts her clients first. Whether the goal is a win in the courtroom, a sensible resolution, or a creative business solution, she stays focused on results. Clients rely on her for clear, practical advice grounded in the realities of their business.
Bryna has more than 25 years of experience in high-stakes litigation. She works with clients in a range of industries, including consumer products, food and beverage, pharmaceuticals, commodities, entertainment, and cannabis. She has substantial courtroom and appellate advocacy experience and is skilled at assisting clients in need of reputation management. She has handled high-profile false advertising and defamation matters, product liability trademark cases for household name companies, and a wide variety of class actions in federal and state courts throughout the country.
Bryna has collectively handled cases worth tens of billions of dollars, including defeating a $1.15 billion constitutional claim on summary judgment. She recently won dismissal of an $80 million product labeling case brought by a competitor and defeated a putative “no injury” class action regarding alleged false advertising. She also defeated nationwide, single-state and multistate class certifications on behalf of a toy manufacturer and its big box retailers involving a popular children’s toy.
Other representations include false advertising work for a well-known home appliance company; trademark work for a film production company; litigating a defamation case against a popular singer and television personality; and defending the maker of a popular dog treat brought by a competitor involving trade dress allegations. Bryna also has experience defending food and beverage companies in lawsuits involving misleading health and benefit claims. Her experience defending all manners of deceptive advertising and product defect claims includes matters before the Consumer Product Safety Commission, the Federal Trade Commission and the National Advertising Review Board.
Bryna also advises cannabis clients across the country on issues of regulatory compliance, risk avoidance, company formation and structuring, licensing, corporate and transactional matters, advertising and product packaging, brand strategy and intellectual property protection. She also guides hemp clients in navigating a constantly evolving legal landscape. Her work in the cannabis industry is recognized by both the Legal 500 and Chambers.
What I Do
Featured endorsements
Experience
Representing maker of popular dog dental chew in trade dress and breach of contract claims.
Representing maker of agricultural and biological crop nutrition products in labeling and product liability action.
Represented largest independent wine and spirits retailer in the U.S. in an $80 million unfair competition and labeling lawsuit brought by a manufacturer and seller of THC beverages. Successfully obtained dismissal of all claims on demurrer, eliminating significant exposure and averting copycat litigation targeting lawful hemp product sales.
Secured the complete dismissal of a novel “no injury” class action, accusing company of mislabeling products to increase sales.
Representing a variety of clients in various threatened and filed class actions based on California statutes, including CIPA, CCPA, and PFAS litigation.
Represented client in defamation action against famous recording artist.
With Benesch’s restructuring team, representing a REIT in complex insolvency, receivership and real estate litigation matters across several states. Advised on lease enforcement, creditor rights, claims administration and asset sale proceedings to protect the client’s interests as landlord and creditor.
Representing company in litigation against former consultants involving breach of contract and allegations of fraud.
Represented a licensed cannabis dispensary in litigation challenging a competing dispensary’s proposed location a block away from our client’s store. Obtained summary judgment preventing the state regulator from issuing the competitor’s license, protecting our client from millions of dollars in potential lost sales.
Representing minority and women-owned cannabis transportation companies in litigation against a state regulatory agency alleging discriminatory administration of cannabis licensing and regulatory programs. Successfully defeated a motion to dismiss, allowing the clients’ claims to proceed to discovery.
No results found
Credentials
Education
Bar & Court Admissions
More
- Member, National Cannabis Industry Association
- Member, International Cannabis Bar Association
- Member, Illinois State Bar Association
- Member, Illinois Cannabis Bar Association
- Member, Illinois Women in Cannabis
- Member, B-Sharp Professional Network for Women In-House Attorneys
- Listed, Crain’s Chicago Notable Women in Law, 2020; 2024
- Ranked, Chambers Band 2 Nationally, Cannabis Law, 2024-2026
- Listed, Leading Lawyers Illinois, 2020-2023
- Named, Law Bulletin Media’s Top Women in Law, 2023
- Listed, Illinois Super Lawyers, 2017-2020
- Listed, National Law Journal’s Chicago 40 Under 40, 2013
Related News & Insights
Burned by the Label? What Sunscreen SPF Class Actions Mean for Consumer Product Companies
Key Takeaways: Every sunscreen bottle makes one promise in big type: the SPF number. A growing wave of putative class …
Governor Newsom Signs SB 690: California Eliminates Private Right of Action for Website Pen Register and Trap and Trace Claims Under CIPA
California businesses facing website-tracking litigation gained meaningful relief with SB 690. By eliminating the private right of action for online pen register and trap and trace claims—and applying the change retroactively to many pending cases—the law may significantly alter defense and settlement strategies.
California’s Ban on PFAS: The Law May Be Clear, but the Rules Are Not
California’s PFAS restrictions now extend beyond warning requirements to outright bans covering food packaging, juvenile products, cosmetics and textile articles. Manufacturers should determine whether any products sold in California are subject to these expanding requirements.
It’s Up to the Governor: California Legislature Passes SB 690, Which Could Curtail the Wave of Website Privacy Litigation
California has passed SB 690, a bill that could significantly reduce a recent wave of lawsuits targeting common website technologies such as analytics tools, tracking pixels and chat features.
Speaking & Events
Past Events
Navigating Free Speech Rights & Restrictions on Cannabis Advertising | Bryna Dahlin
Denver, CO
One Month Out: Inside Florida’s Record-Breaking Adult-Use Legalization Effort | Bryna Dahlin
Chicago, IL
Lessons Learned: Adult-Use Programs for Future State and Federal Policy | Bryna Dahlin
Chicago, IL
The Current Legal Cannabis Landscape: An Overview and Comparative Study | Bryna Dahlin
San Francisco, CA
Cannabis Use in Long-Term Care Facilities | Bryna Dahlin
East Peoria, IL
The Bud Boardroom: Bringing Mainstream Industry Experience to the Top Cannabis Companies | Bryna Dahlin
Chicago, IL
Hidden Giants: Products Liability Litigation | Bryna Dahlin
Los Angeles, CA
Not “If,” But “When:” Prepping for and Managing Crises in Modern Cannabis | Bryna Dahlin
Detroit, MI
Lessons Learned from the Illinois Licensing Debacle | Bryna Dahlin
Detroit, MI
Issues Regarding Cannabis and Their Effect on Trucking | Bryna Dahlin
Rules and Regulations of Cannabis | Bryna Dahlin
Virtual General Counsel Roundtable Discussion
Virtual
B-Sharp Virtual Presentation on Diversity & Implicit Bias: Challenges and Strategies for Inclusion
WebEx
B-Sharp Virtual General Counsel Roundtable Discussion
Webinar
Corporate Governance: Best Practices, High-Profile Failures, and Lessons Learned | Bryna Dahlin
The Legalization of Cannabis and Implications Under State Law
Chicago, IL
Ancillary Agencies | Bryna Dahlin
New York, NY
Intellectual Property & Cannabis – a Joint Effort | Bryna Dahlin
Chicago, IL
Legalization of Cannabis in Illinois | Bryna Dahlin, Bob Morgan
Chicago, IL