Bryna  Dahlin

Bryna Dahlin

Co-Lead, Retail & E-Commerce Practice

Overview

Bryna puts her clients first. Whether the goal is a win in the courtroom, a sensible resolution, or a creative business solution, she stays focused on results. Clients rely on her for clear, practical advice grounded in the realities of their business.

Bryna has more than 25 years of experience in high-stakes litigation. She works with clients in a range of industries, including consumer products, food and beverage, pharmaceuticals, commodities, entertainment, and cannabis. She has substantial courtroom and appellate advocacy experience and is skilled at assisting clients in need of reputation management. She has handled high-profile false advertising and defamation matters, product liability trademark cases for household name companies, and a wide variety of class actions in federal and state courts throughout the country.

Bryna has collectively handled cases worth tens of billions of dollars, including defeating a $1.15 billion constitutional claim on summary judgment. She recently won dismissal of an $80 million product labeling case brought by a competitor and defeated a putative “no injury” class action regarding alleged false advertising. She also defeated nationwide, single-state and multistate class certifications on behalf of a toy manufacturer and its big box retailers involving a popular children’s toy.

Other representations include false advertising work for a well-known home appliance company; trademark work for a film production company; litigating a defamation case against a popular singer and television personality; and defending the maker of a popular dog treat brought by a competitor involving trade dress allegations. Bryna also has experience defending food and beverage companies in lawsuits involving misleading health and benefit claims. Her experience defending all manners of deceptive advertising and product defect claims includes matters before the Consumer Product Safety Commission, the Federal Trade Commission and the National Advertising Review Board.

Bryna also advises cannabis clients across the country on issues of regulatory compliance, risk avoidance, company formation and structuring, licensing, corporate and transactional matters, advertising and product packaging, brand strategy and intellectual property protection. She also guides hemp clients in navigating a constantly evolving legal landscape. Her work in the cannabis industry is recognized by both the Legal 500 and Chambers.

Featured endorsements

Experience

Credentials

Education

University of Illinois – Urbana-Champaign, J.D.

Bar & Court Admissions

Illinois
U.S. Court of Appeals for the Fifth Circuit
U.S. Court of Appeals for the Seventh Circuit
U.S. District Court for the Northern District of Illinois

More

  • Listed, Crain’s Chicago Notable Women in Law, 2020; 2024
  • Ranked, Chambers Band 2 Nationally, Cannabis Law, 2024-2026
  • Listed, Leading Lawyers Illinois, 2020-2023
  • Named, Law Bulletin Media’s Top Women in Law, 2023
  • Listed, Illinois Super Lawyers, 2017-2020
  • Listed, National Law Journal’s Chicago 40 Under 40, 2013

Related News & Insights