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  1. People

Mark E. Avsec

Vice Chair, Intellectual Property Practice Group; Intellectual Property Group Lead - Copyrights; Leader, Benesch 3D Printing Legal Team
Cleveland
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216.363.4151
liamE
“Telling a client ‘there is a 50-50 chance’ regarding anything is not helpful. I give clients real direction.”
“Telling a client ‘there is a 50-50 chance’ regarding anything is not helpful. I give clients real direction.”

 "He is very personable and engaged with understanding our business and industry." - Benesch client, Chambers USA

A copyright, trademark, and media lawyer by trade, and a litigator and business attorney, Mark focuses his practice on “old” and “new” media issues, consumer products, technotainment (including music and other entertainment-related technology licensing matters), and general mobile commerce. 

Mark provides general legal support to various types of museums, technology and software companies, consumer products companies, and media, music, film, creative content, and content distribution companies.  His practice focuses on complex technology licensing deals involving creative content, 3D-printing industry-related counseling, copyright, trademark, and trade dress litigation, copyright and trademark prosecution, fair use and rights of publicity/privacy counseling, celebrity endorsements, and an expertise in privacy and data security compliance.  Before becoming a lawyer, Mark earned a living as a studio musician, producer and songwriter, writing over 500 songs and producing or performing on more than 35 albums for, among other artists, Carlos Santana (“Angel Love”), Bon Jovi (“She Don’t Know Me”), Donnie Iris (“Ah! Leah!” and “Love Is Like A Rock”), Mason Ruffner (“Gypsy Blood”) and Wild Cherry (“Play That Funky Music, White Boy”). 

Mark is an American Music Award winner and has been nominated for two Grammy Awards.  He was a member of Wild Cherry and is the founding member of Donnie Iris and the Cruisers.  As keyboardist for Wild Cherry, Donnie Iris, Breathless, and Mason Ruffner, Mr. Avsec performed in concert with, among others, Carlos Santana, Stevie Wonder, Michael Jackson, Average White Band, Loverboy, Bon Jovi, Nazareth, Ted Nugent, Joan Jett, Cheap Trick, The Commodores, Earth, Wind and Fire, The Isley Brothers, George Benson, Chuck Mangione, Journey, Brothers Johnson, Chaka Kahn and Rufus, Natalie Cole, Graham Central Station, The Ohio Players, Tower Of Power, ABBA, George Clinton and the Funkadelics, Bootsy Collins, The O’Jays, KC and the Sunshine Band, The Fabulous Thunderbirds, Dr. John, Stevie Ray Vaughan, Foreigner, UFO, The Romantics, Hall & Oates, KISS, The Iron City Houserockers, Foghat, Triumph, Huey Lewis and The News, and Eddie Money.  He has performed on many television shows, including The Grammy Awards, Midnight Special, Don Kirshner’s Rock Concert, The Merv Griffin Show, and The Dinah Shore Show. 

Mark regularly teaches and is a frequent speaker on entertainment, intellectual property, and media topics.  He serves as an Adjunct Law Professor at Case Western Reserve University School of Law, where he has taught “Law of the Music Industry” since 2003.  He is also a faculty member at the Great Lakes Sports and Entertainment Academy, a joint program of Case Western Reserve University School of Law and Cleveland-Marshall College of Law, Cleveland State University, where he has taught music and entertainment law since 2012.  He has participated as a faculty member for the Federal Judicial Center and the Berkeley Center for Law & Technology where he has presented on copyright law basics and infringement analysis to federal judges with Professors David Nimmer and Peter Menell at the University of California, Berkeley, Boalt School of Law.

Mark has served the Cleveland community in the past as a chairperson of The Volunteer Lawyers for the Arts section of The Cleveland Bar Association, a member of the Board of Trustees of the Contemporary Youth Orchestra, and a member of the Cleveland Foundation’s Rock and Roll Hall of Fame Foundation Scholarship Fund Selection Committee.  Mark is currently a member of ASCAP, the Dean’s Visiting Committee of Cleveland State University’s College of Liberal Arts and Social Sciences, and the Board of Trustees of the Cleveland Metropolitan Bar Association.  He was recently appointed by Cuyahoga County Executive Armond Budish to serve on the Cuyahoga Arts & Culture’s Board of Trustees. 

Mark earned his B.A. summa cum laude in 1992 and his J.D. magna cum laude in 1994 from Cleveland State University.  He has been a ranked lawyer in Chambers USA since 2015 and has been named an Ohio “Super Lawyer” for Intellectual Property several times.  He is a member of the Leadership Cleveland Class of 2014.  He was named one of Cleveland State University’s most fascinating alumni in conjunction with the school’s 50thanniversary celebration.  

Representative Experience

  • Represented a global leader in labeling and packaging materials in its acquisition of a leading provider of sports apparel customization & retail experience technology.
  • Legal/intellectual property assistance with music festivals.
  • Licensing matters, various matters concerning exhibits.
  • Stopping trademark infringements, policing domain names, assisting with general intellectual property matters concerning gutter guards.
  • Legal assistance with licensing arrangements, data security and privacy issues, employment matters, and software development.
  • Copyright infringement litigation concerning technology for the e-book industry, representing OverDrive, Inc. as plaintiff
  • Represented Altus Capital Partners II, L.P. in the acquisition of Nichols Portland, a division of Parker Hannifin Corporation.
  • Represented Bleacher Creatures, LLC in Pope Francis plush doll matter.
  • Routinely counsel companies on nominative trademark use.
  • Routinely counsel museums and major, top-tier creative content companies on fair use/First Amendment defenses (specific examples intentionally omitted).

  • Intellectual Property
  • Copyrights and Creative Content
  • E-Commerce
  • Trademarks
  • Technology Transactions
  • Intellectual Property Litigation
  • Fair Use
  • Rights of Publicity and Product Endorsement
  • Patents
  • IT Procurement
  • IP & IT Mediation Services
  • Data Privacy & Cybersecurity
  • Metaverse/Web 3.0, Blockchain & Smart Contracts
  • Patent Prosecution
  • Not-for-Profit
  • Not-for-Profit/Intellectual Property
  • Additive Manufacturing-3D Printing
  • Retail & E-Commerce
  • Cannabis
  • Artificial Intelligence (AI)
  • Sports & Entertainment
  • Cleveland State University, 1992, B.A., Philosophy
    • summa cum laude
  • Cleveland State University College of Law, 1994, J.D.
    • magna cum laude
  • Ohio
  • U.S. District Court for the Northern District of Ohio
  • U.S. District Court for the Southern District of Ohio
  • U.S. Court of Appeals for the Sixth Circuit
  • Listed, Chambers USA Leading Lawyers, Intellectual Property 2015-2024
  • Listed, Best Lawyers in America®, 2024-2025
  • Listed, Ohio Super Lawyers 2008, 2012-2015
  • Member, American Bar Association
  • Member, Cleveland Metropolitan Bar Association
    • Volunteer Lawyer for the Arts (1996-2003)
  • Adjunct Professor of Law, Case Western Reserve University ("Law of the Music Industry," 2003 - present)
  • Faculty Member, Great Lakes Sports and Entertainment Law Academy
  • Master of the Bench, The Kathleen M. O’Malley American Inn of Court
  • Member, The American Society of Composers, Authors and Publishers
  • Member, The American Federation of Television and Radio Artists
  • Member, The Cleveland Federation of Musicians
  • Member, Leadership Cleveland's Class of 2014

Highlights

Articles and Presentations
May 16, 2024
Supreme Court Rejects Three-Year Damages Bar in Copyright Infringement Actions
May 1-3, 2024
Legal Issues in Museum Administration 2024 | Mark E. Avsec
March 27, 2024
Tennessee Governor Signs into Law First-of-its-Kind Bill Addressing AI Misappropriation of Voices, Images, and Songs

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News
June 6, 2024
40 Benesch Attorneys and 15 Practices Recognized by Chambers USA 2024, One Attorney Ranked Globally
November 2, 2023
Mark Avsec mentioned in Cleveland Magazine | "2023 Business Hall of Fame: Top of the Charts"
August 17, 2023
Best Lawyers in America® Rankings 2024

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Beyond the Office
Hobbies
I still play about 10 concerts a year with Donnie Iris and the Cruisers, the band I founded and for whom I wrote and produced all songs. I became a lawyer because I myself went through an unfair copyright infringement lawsuit as a defendant for a song I wrote called “Ah! Leah!” (Donnie Iris and I won the lawsuit; I decided to go to law school as a result of the experience). I know that experience makes me a more effective, empathic, and passionate counselor.
Law and Music
I have been teaching “Law of the Music Industry” at Case Western Reserve University School of Law since 2004. 
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