Rights of Publicity and Product Endorsement
Benesch has represented numerous consumer products companies and museums in negotiating and finalizing product endorsement agreements with celebrities and personalities, including movie and television stars, musical artists, celebrity chefs, and fashion designers. Benesch attorneys thoroughly understand all facets of product endorsement, including copyright, trademark, rights of publicity/privacy issues, as well as the “business” of product endorsement.
Experience
- Represented Bleacher Creatures, LLC in Pope Francis plush doll matter.
- Represented Bleacher Creatures, LLC in a number of content licensing deals with major professional and collegiate leagues.
- Represented Root Candles in endorsement agreement with famous celebrity.
- Represented agency of LeBron James in negotiating Sprite deal with Coca-Cola.
- Represented Vita-Mix Corporation in negotiating deals with Alex Guarnaschelli and other celebrity chefs.
- Represented Signet/Sterling Jewelers in negotiating licensing deal with Sofia Vergara.
- Quarterbacked launch of new King Cool “beer” associated with recording artist Donnie Iris.
- Represented Signet/Sterling Jewelers in negotiating licensing deal with Angel Sanchez.
