Julie has almost 20 years of experience in legal marketing. She previously served as Benesch’s Director of Marketing & Communications. In her role as Director of Practice & Industry Initiatives, she works alongside stakeholders to fulfill strategic initiatives, facilitate practice and industry group productivity, grow efficiency and profitability, deliver exceptional client service, and identify new business development opportunities.
Julie identifies specific industries and market segments of opportunity and works with attorneys and firm leaders to develop and implement integrated marketing and business development strategies to improve the firm’s market position and enhance its visibility and reputation. She helps bring new practice and industry services to market and identifies and implements emerging legal marketing trends and efficiencies.