Brand Management

Why Benesch

Representing clients of all sizes, from startup and emerging entitles to some of the best-known U.S. companies and iconic global enterprises, our lawyers advise on all aspects of brand optimization, protection and defense, helping clients achieve and maintain a competitive edge across traditional, digital, electronic and emerging media platforms.

Our experience includes everything from copyright and trademark selection, clearance and registration through patent prosecution and protection, IP portfolio management, licensing and co-branding arrangements, celebrity and influencer endorsements, sponsorships, and product placements to trade secret protection, data and privacy protection, and IP infringement litigation.

Our Broad-Based Clientele

We represent clients spanning industries, from consumer products, retail, e-commerce and advertising to fashion and beauty, food and restaurant, music, entertainment and gaming, software, technology, pharmaceuticals and medical devices.

Worldwide Protection and Rights Enforcement

Experienced both domestically and internationally, we counsel clients through every phase of brand building, from development and funding to promotion and protection. We advise on, negotiate and enforce brand-related business agreements, including everything from software licensing, use, implementation and service agreements to celebrity and influencer product endorsements, sponsorships and promotions agreements.

Overseeing a global network of professionals, we ensure our clients’ brands are optimized and well protected throughout the world.

Comprehensive Service

Our experience includes:

• All types of customer acquisition-driven activities, events and campaigns
• Copyright and trademark clearance and registration, as well as logo and service mark selection and protection
• Patent prosecution and protection
• IP portfolio management, IP licensing, defense and enforcement
• Anticounterfeiting and grey market goods matters
• Advertising, product labeling and efficacy claims
• Traditional and digital marketing and social media
• Emerging technologies such as AI, blockchain and machine learning
• Regulatory compliance and investigations
• Online privacy and data protection
• Domain name registration and protection
• Litigation and alternative dispute resolution
• Name and likeness, rights of publicity, fair use, defamation, libel and slander
• Copyright, trademark and patent protection, monitoring and enforcement
• Trade secret protection, including confidentiality, nondisclosure and noncompete agreements
• Sales, purchases, collaboration and licensing arrangements
• Software licensing, use, implementation and service agreements
• Product manufacturing and distribution agreements

Privacy & Data Protection

Our lawyers also help clients use data creatively and safely while remaining fully compliant with all applicable laws and regulations. We advise on data use, collection, retention and sharing, as well as disposal, cybersecurity, privacy and crisis management.  

Our Privacy & Data Protection lawyers are former in-house lawyers, PhDs, attorneys who have worked as scientists or engineers, Certified Information Privacy Professionals (CIPP/US) and members of the International Association of Privacy Professionals (IAPP). Well-versed in the applicable laws and regulations, Benesch lawyers are sought-after data privacy, protection and compliance authorities.

Litigation and Dispute Resolution

Representing our clients in and out of court across the U.S., we have favorably resolved single-plaintiff, multiparty, class action cases, trademark opposition and cancellation proceedings, infringement allegations and all types of IP-related disputes, transactional matters, trade secret and privacy-related matters. We have won multibillion-dollar defamation cases and have an exceptional record of client victories in consumer-facing class actions and commercial litigation for some of the world’s best-known retailers.