Overview
Collaborative and action-driven, Adriana brings extensive experience advising global companies on a variety of global privacy and security matters, including corporate transactions, technology transactions, product design, consumer protection, business operations and corporate governance. She serves as a trusted advisor to leadership and cross-functional teams, identifying risks and presenting business-forward and creative legal solutions.
Adriana has significant experience building and refining scalable compliance programs across various organizations, technologies, regulatory landscapes, and geographies. Additionally, she has experience negotiating deals such as private equity transactions, mergers, acquisitions, minority investments and financings. Adriana’s practice spans across a diverse array of industries, including entertainment, sports, media, consumer products, hospitality, gaming, healthcare, life sciences, oil and gas, digital assets, technology and financial institutions.
Adriana regularly represents sports, media and entertainment companies in high-profile transactions involving sports properties, fan engagement platforms and athletic institutions. Her experience includes the acquisition and sale of sports academies, fitness and performance companies at the intersection of sports and lifestyle. Notably, she advised global sports and entertainment company Endeavor on multiple sports-related deals, including its acquisition of “path-to-college” business Reigning Champs, a portfolio company of the Raine Group focused on focused on youth sports events, majority stake in Barrett-Jackson, and the $1.25 billion sale of IMG Academy.
Adriana is well-versed and regularly advises companies in emerging technologies, including artificial intelligence, machine learning, NFTs, blockchain and biometric identifiers, to help clients navigate legal considerations for new and existing products and service offerings.
Prior to joining Benesch, Adriana was a Senior Associate at Latham & Watkins, LLP.
* Matters completed prior to joining Benesch.
Counseling Matters
- Assist clients in building AI governance programs, including regulatory compliance, contract addenda, risk disclosures and governance for automated decision-making, with ongoing privacy and cybersecurity counseling to maintain compliance and reduce enforcement risk.
- Counsel companies on scalable privacy compliance programs that align data practices across operations and newly acquired businesses.
- Advise organizations on U.S. state and federal privacy laws, including FERPA, TCPA, HIPAA, NYDFS, CAN-SPAM, GLBA, CIPA and COPPA, while establishing governance for vendor management, consumer disclosures, employee onboarding, marketing and e-commerce practices, sensitive data handling, DPA negotiations, cybersecurity, breach response, policy drafting, training, regulator engagement and data subject rights.
- Represented a leading biotechnology company in legislative and regulatory engagement, educating policymakers and regulators on privacy practices and advocating for balanced data privacy legislation addressing emerging technologies and consumer health data.*
Experience
Represented Bluestone Equity Partners on its strategic investment in Selkirk Sport, the leading pickleball equipment manufacturer.
Represented Palmetto in its acquisition of The Cool Down, the world’s leading clean lifestyle media platform, marking the first time a clean energy company has acquired a clean lifestyle platform and expanding Palmetto’s reach in the home energy marketplace.
Regularly counsel a company in creating a scalable privacy compliance program to harmonize data practices across existing operations and newly acquired businesses, including compliance with U.S. state privacy laws, FERPA, CIPA, and COPPA, establishing governance for vendor management, consumer disclosures, employee onboarding compliance, and sensitive data handling.
Represented Tenet Healthcare Corporation, a diversified healthcare services company, in its offering of $1.350 billion private offering of senior secured notes. *
Represented the initial purchasers in Lumentum Holdings Inc.’s, the telecommunications equipment company, offering of $750 million convertible senior notes. *
Represented the initial purchasers in Leeward Renewable Energy Operations, LLC’s offering of $375 million of senior notes. *
Represented the underwriter in the offering by Hillman Solutions Corp., a leading provider of hardware products and merchandising solutions, on its secondary offering of common stock. *
Represented Maplebear Inc. d/b/a “Instacart” in its $660 million initial public offering. *
Represented UL Solutions Inc. in its $1.6 billion initial public offering. *
Represented Iris Energy Limited, a Bitcoin mining company that builds, owns, and operates data center infrastructure with a focus on entry into regions where it can access abundant and/or under-utilized renewable energy to power its operations, in its initial public offering. *
Represented Bolt Threads, a pioneer in sustainable biomaterials for consumer products, in its definitive agreement for a business combination with Golden Arrow Merger Corp., resulting in Bolt Threads becoming a public company. *
Represented Hyatt Hotels in its acquisition of Dream Hotel Group at a valuation of $125 million. *
Represented Highgate, a real estate investment and hospitality management company, in its acquisition of Viceroy Hotels & Resorts. *
Represented Peninsula Pacific Entertainment in its asset sale to Churchill Downs Inc. at a valuation of $2.5 billion. *
Represented TPG/Fandom in its sale of D&D Beyond to Hasbro, Inc. at a valuation of $146 million. *
Represented e.l.f. Beauty in its acquisition of Naturium at a valuation of $355 million. *
Represented Occidental Petroleum Corp, in its acquisition of Carbon Engineering, for approximately $1.1 billion. *
Represented Stericycle, Inc. in the divestiture of its Communication Solutions business to Carenet Health at a valuation of $45 million. *
Represented Authentic Brands Group in its acquisition of Reebok at a valuation of $2.4 billion. *
Represented Endeavor Group Holdings, Inc. in its majority stake in Barrett-Jackson. *
Represented Endeavor Group Holdings, Inc. in its sale of IMG Academy to BPEA EQT at a valuation of $1.25 billion. *
Represented Endeavor Group Holdings, Inc. in its acquisition of Reigning Champs, LLC at a valuation of $200 million. *
Represented New Relic in its acquisition by Francisco Partners and TPG at a valuation of $6.5 billion. *
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Credentials
Education
- Senior Articles Editor, Communication & Entertainment Law Journal
- Robert Traynor California Appellate Moot Court Competition
- magna cum laude
Clerkships and Bar Admissions
Related News & Insights
Adriana Beach Quoted in Law360 on California’s New Data Deletion Platform
Benesch Of Counsel Adriana Beach was featured in Law360 in the article, “Novel Calif. Data Deletion Tool Off To Hot Start, Director Says.” The article …
Benesch Advises Riata Capital Group on Acquisition of COEO Solutions
Benesch represented Riata Capital Group, a Dallas-based private equity investment firm, in its acquisition of COEO Solutions, a leading provider …
Benesch Advises Bluestone Equity Partners in Strategic Investment in Selkirk Sport
Benesch advised Bluestone Equity Partners, an institutionally-backed global private equity firm focused on the Sports, Media & Entertainment industry, on its strategic investment in Selkirk Sport, the leading pickleball equipment manufacturer and innovator. Selkirk, founded in 2014, has established itself as the leading brand in the rapidly growing sport of pickleball.
San Francisco Business Journal Features Adriana Beach on Rising Data Privacy Compliance Risks
Adriana Beach, Of Counsel in our Intellectual Property Practice Group, authored an article titled Privacy enforcement is rising, and data breaches aren’t …