Benesch, Friedlander, Coplan & Aronoff LLP Benesch, Friedlander, Coplan & Aronoff LLP
PeopleServices

Menu

  • People
  • Services
  • Resources
  • Locations
  • Careers
  • About
  • Contact
New Hampshire Joins Data Protection Trend, Passes Comprehensive Data Protection Law
  1. People

Mark E. Avsec

Vice Chair, Intellectual Property Practice Group; Intellectual Property Group Lead - Copyrights; Leader, Benesch 3D Printing Legal Team
Cleveland
T.
216.363.4151
liamE
“Telling a client ‘there is a 50-50 chance’ regarding anything is not helpful. I give clients real direction.”
“Telling a client ‘there is a 50-50 chance’ regarding anything is not helpful. I give clients real direction.”

 "He is very personable and engaged with understanding our business and industry." - Benesch client, Chambers USA

A copyright, trademark, and media lawyer by trade, as well as a litigator and business attorney, Mark focuses his practice on “old” and “new” media issues, consumer products, technotainment (including music and other entertainment-related technology licensing matters), and general mobile commerce. 

Mark provides general legal support to various types of museums, fashion, technology, consumer products, media, music, film, creative content, and content distribution companies. His practice primarily focuses on complex licensing deals involving music content, copyright, trademark, publicity rights, fair use, and celebrity endorsements. Before becoming a lawyer, Mark earned a living as a studio musician, producer, and songwriter, writing many songs and producing or performing on many albums for, among other artists, two members of the Rock and Roll Hall of Fame: Carlos Santana (“Angel Love”) and Bon Jovi (“She Don’t Know Me”); as well as Donnie Iris (“Ah! Leah!” and “Love Is Like A Rock”), Mason Ruffner (“Gypsy Blood”), and Wild Cherry (“Play That Funky Music, White Boy”). 

Mark won a national prize in ASCAP’s Nathan Burkan Memorial Competition for an article he wrote about music copyright infringement that has been cited in the Nimmer on Copyright treatise. He's taught the course, “Law of the Music Industry,” at Case Western Reserve University School of Law for about 25 years. He has also regularly participated as a faculty member for the Federal Judicial Center and the Berkeley Center for Law & Technology.

Mark was named one of Cleveland State University’s most fascinating alumni in connection with the school’s 50th anniversary. Mark still performs as keyboard player with Donnie Iris and the Cruisers and The James Gang, featuring Joe Walsh, Jimmy Fox, and Dale Peters.

On December 14, 2020, The New York Times reported that "Ah! Leah!" (produced and written by Mark) was named among the 2,020 greatest-ever songs according to a survey conducted by WXPN, a public radio station in Philadelphia.

Recent Representative Matters:

  • Represented Wrangler Jeans in negotiating a product collaboration deal with country superstar Lainey Wilson.
  • Negotiated music festival agreements for big fashion brands.
  • Regularly clear sync and master use licenses for big fashion brands.
  • Represented several large companies accused of infringing songs and recordings in social media.
  • Represented a large technology company in a trademark dispute with an AI company.
  • Represented a large multinational record and publishing company in acquiring record and publishing interests.
  • Routinely counsel the Rock and Roll Hall of Fame on various IP and licensing issues.
  • Represented a publishing company disposing of its assets (including a worldwide number one song) to Warner Chappell Music.

Representative Experience

  • Represented a global leader in labeling and packaging materials in its acquisition of a leading provider of sports apparel customization & retail experience technology.
  • Legal/intellectual property assistance with music festivals.
  • Licensing matters, various matters concerning exhibits.
  • Stopping trademark infringements, policing domain names, assisting with general intellectual property matters concerning gutter guards.
  • Legal assistance with licensing arrangements, data security and privacy issues, employment matters, and software development.
  • Copyright infringement litigation concerning technology for the e-book industry, representing OverDrive, Inc. as plaintiff
  • Represented Altus Capital Partners II, L.P. in the acquisition of Nichols Portland, a division of Parker Hannifin Corporation.
  • Represented Bleacher Creatures, LLC in Pope Francis plush doll matter.
  • Routinely counsel companies on nominative trademark use.
  • Routinely counsel museums and major, top-tier creative content companies on fair use/First Amendment defenses (specific examples intentionally omitted).

  • Intellectual Property
  • Copyrights and Creative Content
  • E-Commerce
  • Trademarks
  • Technology Transactions
  • Intellectual Property Litigation
  • Fair Use
  • Rights of Publicity and Product Endorsement
  • Patents
  • IT Procurement
  • IP & IT Mediation Services
  • Data Privacy & Cybersecurity
  • Metaverse/Web 3.0, Blockchain & Smart Contracts
  • Patent Prosecution
  • Not-for-Profit
  • Not-for-Profit/Intellectual Property
  • Additive Manufacturing-3D Printing
  • Retail & E-Commerce
  • Cannabis
  • Artificial Intelligence (AI)
  • Sports & Entertainment
  • Cleveland State University, 1992, B.A., Philosophy
    • summa cum laude
  • Cleveland State University College of Law, 1994, J.D.
    • magna cum laude
  • Ohio
  • U.S. District Court for the Northern District of Ohio
  • U.S. District Court for the Southern District of Ohio
  • U.S. Court of Appeals for the Sixth Circuit
  • Listed, Chambers USA Leading Lawyers, Intellectual Property 2015-2025
  • Listed, Best Lawyers in America®, 2024-2025
  • Listed, Ohio Super Lawyers 2008, 2012-2015
  • Member, American Bar Association
  • Member, Cleveland Metropolitan Bar Association
    • Volunteer Lawyer for the Arts (1996-2003)
  • Adjunct Professor of Law, Case Western Reserve University ("Law of the Music Industry," 2003 - present)
  • Faculty Member, Great Lakes Sports and Entertainment Law Academy
  • Master of the Bench, The Kathleen M. O’Malley American Inn of Court
  • Member, The American Society of Composers, Authors and Publishers
  • Member, The American Federation of Television and Radio Artists
  • Member, The Cleveland Federation of Musicians
  • Member, Leadership Cleveland's Class of 2014

Highlights

Articles and Presentations
May 16, 2024
Supreme Court Rejects Three-Year Damages Bar in Copyright Infringement Actions
May 1-3, 2024
Legal Issues in Museum Administration 2024 | Mark E. Avsec
March 27, 2024
Tennessee Governor Signs into Law First-of-its-Kind Bill Addressing AI Misappropriation of Voices, Images, and Songs

View all

News
June 5, 2025
Benesch Recognized in Chambers USA 2025 with Record Growth in National and Regional Rankings
June 6, 2024
40 Benesch Attorneys and 15 Practices Recognized by Chambers USA 2024, One Attorney Ranked Globally
November 2, 2023
Mark Avsec mentioned in Cleveland Magazine | "2023 Business Hall of Fame: Top of the Charts"

View all

Beyond the Office
Hobbies
I still play about 10 concerts a year with Donnie Iris and the Cruisers, the band I founded and for whom I wrote and produced all songs. I became a lawyer because I myself went through an unfair copyright infringement lawsuit as a defendant for a song I wrote called “Ah! Leah!” (Donnie Iris and I won the lawsuit; I decided to go to law school as a result of the experience). I know that experience makes me a more effective, empathic, and passionate counselor.
Law and Music
I have been teaching “Law of the Music Industry” at Case Western Reserve University School of Law since 2004. 
  • 2025 Benesch
  • Disclaimers
  • Privacy Policy
  • Related Sites
  • GDPR Statement
  • Terms
  • Client Payment Portal
  • Careers
Twitter
Facebook
LinkedIn