Rights of Publicity & Product Endorsement

Benesch has represented numerous consumer products companies and museums in negotiating and finalizing product endorsement agreements with celebrities and personalities, including movie and television stars, musical artists, celebrity chefs, and fashion designers.

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Overview

Benesch attorneys thoroughly understand all facets of product endorsement, including copyright, trademark, rights of publicity/privacy issues, as well as the “business” of product endorsement.

Related Practices

Intellectual Property

High performance in practice

Recognized by Chambers® 2025

Ranked Tier 2 Nationally

2026 Best Lawyers® “Best Law Firms”

Experience

Represented Vita-Mix Corporation in negotiating deals with Alex Guarnaschelli and other celebrity chefs.

Key Contacts: Mark E. Avsec

Represented Signet/Sterling Jewelers in negotiating licensing deal with Angel Sanchez.

Key Contacts: Mark E. Avsec

Represented Bleacher Creatures, LLC in Pope Francis plush doll matter.

Key Contacts: Mark E. Avsec

Represented agency of LeBron James in negotiating Sprite deal with Coca-Cola.

Key Contacts: Mark E. Avsec

Quarterbacked launch of new King Cool “beer” associated with recording artist Donnie Iris.

Key Contacts: Mark E. Avsec

Represented Root Candles in endorsement agreement with famous celebrity.

Key Contacts: Mark E. Avsec

Represented Bleacher Creatures, LLC in a number of content licensing deals with major professional and collegiate leagues.

Key Contacts: Mark E. Avsec

Represented Signet/Sterling Jewelers in negotiating licensing deal with Sofia Vergara.

Key Contacts: Mark E. Avsec

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