Benesch Partner Michael Meuti Quoted in Courthouse News on Viral Teeth Whitener Class Action

Benesch Partner Michael Meuti was quoted in Courthouse News discussing a proposed class action against HiSmile, a teeth-whitening brand popular on TikTok. Representing HiSmile, Meuti pushed back on the plaintiffs’ claims, stating: “Their theory is ‘We saw some ads, we expected to see instant, dramatic whitening, we didn’t and therefore we were deceived.’” He emphasized that HiSmile’s marketing included appropriate disclaimers and that the plaintiffs failed to present scientific evidence specific to the product.

Read the full article: Courthouse News