Hemp Beverages and Consumer Market Panel | Alissa L. Jubelirer

A quiet revolution has been unfolding on liquor store shelves, in bars, and at corner stores across the country. Hemp-derived THC beverages opened up an entirely new distribution channel — one that exists entirely outside the traditional dispensary model — giving consumers access to THC products in places they’d never been available before. Consumers have responded clearly: they want this channel, they trust it, and they’re spending real money in it. (Some) Regulators have other ideas.